IBM partners with Mediaocean: IBM’s technology arm, IBM iX, and the advertising software company Mediaocean have partnered to create a blockchain solution and consortium for the advertising industry.
IBM Partners with Mediaocean: Blockchain SolutionThe solution will be using the IBM blockchain and will “[aim] to provide transparency and build trust and accountability in the advertising ecosystem,” allowing advertisers to see where their budget is being used and for what.
Other agencies and companies that will be a part of the consortium include big names such as Kellogg, Kimberly-Clark, Pfizer, Unilever, and IBM Watson ...
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